The long-anticipated arrival of Jovi-branded smartphones has finally materialized, as Vivo Mobile officially launches the Jovi V50 5G and Jovi V50 Lite 5G in Brazil. These are the first devices to bear the Jovi name, marking a strategic rebranding for Vivo Mobile’s offerings in the region. Contrary to earlier assumptions, Jovi is not a new sub-brand, but rather a market-specific branding initiative prompted by a trademark conflict with Telefônica Brasil, which holds rights to the “Vivo” name in the country.
Jovi V50 5G, Image Credits: Jovi
The Jovi V50 5G stands out as a feature-rich flagship with a blend of powerful performance, premium display, and high-resolution cameras. Here's a closer look:
Display: A stunning 6.77-inch curved-edge AMOLED panel with 1.5K resolution, 120Hz refresh rate, and an impressive peak brightness of 4500nits. It also includes an in-display fingerprint sensor for seamless unlocking.
Performance: Powered by the Snapdragon 7 Gen 3 chipset, this device delivers solid performance for multitasking and gaming.
Software: Runs on Android 15 with FunTouch OS 15 layered on top.
Cameras: Front: 50MP selfie shooter for crystal-clear video calls and selfies and Rear: A triple-camera setup includes a 50MP primary sensor with OIS, a 50MP ultra-wide lens, and an Aura LED flash, making it a powerhouse for photography and videography.
Memory & Storage: Ships with 12GB LPDDR4x RAM and a massive 512GB UFS 2.2 internal storage.
Durability: The device is IP68/69 rated, making it highly resistant to dust and water.
Battery: Packs a robust 6,000mAh battery with 90W fast charging, ensuring rapid top-ups and extended usage.
Jovi V50 Lite 5G, Image Credits: Jovi
Launching alongside its premium sibling, the Jovi V50 Lite 5G brings a well-rounded set of features in a more affordable package.
Display: Also features a 6.77-inch 1.5K AMOLED screen with a 120Hz refresh rate and 1800nits peak brightness.
Chipset: Powered by the MediaTek Dimensity 6300 processor for efficient day-to-day performance.
Software: Android 15 with FunTouch OS 15
Cameras: Front: 32MP selfie camera and Rear: A dual-camera setup with a 50MP Sony IMX882 primary sensor and an 8MP ultra-wide lens.
Memory & Storage: Comes with 8GB LPDDR4x RAM and 256GB UFS 2.2 storage, ample for most users.
IP Rating: IP65-certified for dust and water resistance
Other Features: In-display fingerprint scanner
Battery: Sports a larger 6,500mAh battery with the same 90W fast-charging support.
The Jovi V50 and V50 Lite 5G are essentially the rebranded versions of Vivo V50 series available in other global markets. Vivo Mobile opted for the “Jovi” branding in Brazil to avoid legal complications due to the existing ownership of the “Vivo” name by Telefônica Brasil. This approach allows Vivo to continue its market expansion while respecting regional trademark laws.
With the Jovi V50 5G, Vivo is delivering a photography-centric flagship that doesn't compromise on performance, display, or durability. At the same time, the Jovi V50 Lite 5G caters to the mid-range segment with strong specs and a premium feel. Both devices reflect Vivo’s ongoing commitment to quality, innovation, and market adaptability.
As the Jovi brand establishes itself in Brazil, it’s clear that Vivo is ready to play a long-term game in the region, and these new 5G smartphones are just the beginning.
Via: (Source), Image Credits: Jovi
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