Nubia has officially introduced the Nubia NaviX Ultra at the World Artificial Intelligence Conference (WAIC), calling it the world’s first AI-powered smartphone. The device is designed to put artificial intelligence at the center of the smartphone experience, with the Doubao mobile assistant serving as its core feature.
Rather than simply adding AI-powered tools, the NaviX Ultra is built to understand natural conversations, perform complex tasks across multiple apps, and process most AI functions directly on the device for improved privacy and speed.
Nubia NaviX Ultra Features
World’s First Smartphone Built Around AI
The Nubia NaviX Ultra marks a significant milestone in smartphone innovation by placing AI at the core of the user experience. Instead of treating artificial intelligence as an optional feature, Nubia has designed the device to function as an intelligent personal assistant capable of understanding user requests and completing tasks with minimal input.
The phone is powered by the Doubao mobile assistant, an advanced AI platform that enables users to communicate naturally while allowing the system to carry out actions automatically.
Nubia and Doubao Join Forces
During the launch event at WAIC, Ni Fei, Senior Vice President of ZTE Corporation and President of Nubia, highlighted the long-term collaboration between Nubia and Doubao.
According to him, Doubao contributes its expertise in large AI models and intelligent agents, while Nubia brings years of experience in smartphone hardware, software optimization, product engineering, quality control, distribution, and customer support.
He noted that the partnership has evolved through multiple product generations, from the earlier M153 project to the newly unveiled NaviX Ultra, resulting in a more mature AI smartphone platform.
AI That Understands and Takes Action
One of the biggest highlights of the NaviX Ultra is its ability to understand natural language instead of relying on simple voice commands.
The AI assistant can manage multi-step requests and perform actions across different applications without requiring users to switch between apps manually.
Some examples include:
- Comparing product prices across platforms
- Placing online orders
- Planning travel itineraries
- Completing multiple related tasks automatically
This intelligent workflow aims to make everyday smartphone usage faster and more convenient.
Dedicated AI Button for Instant Access
Nubia has added a distinctive orange AI button on the side of the phone for quick access to the Doubao assistant.
Instead of opening the AI assistant through menus or voice activation, users can simply press the dedicated button to begin interacting with the AI instantly.
This hardware shortcut emphasizes the phone’s AI-first design philosophy.
Stylish Design with Unique Camera Layout
The Nubia NaviX Ultra introduces a fresh design that stands out from many flagship smartphones.
It will be available in four color options:
- Blue
- Dream
- Obsidian Black
- Snowfield
The Dream edition features a pink finish that extends across the entire body, including the rear camera module.
Unlike many smartphones that use a circular camera island, Nubia has adopted a horizontal camera strip across the back panel. The setup houses three rear cameras, including a periscope telephoto lens designed for enhanced zoom capabilities.
On the front, the phone features a flat display with slim, symmetrical bezels and a centered punch-hole selfie camera for a clean and modern appearance.
Privacy-Focused On-Device AI
Privacy is another major focus of the NaviX Ultra.
According to Nubia, most AI operations are processed directly on the smartphone rather than relying heavily on cloud servers. This local processing helps reduce the possibility of sensitive personal information being transmitted online.
The company also states that the device includes official generative AI registration credentials, adding another layer of trust and security for users.
Four Core Principles Behind the NaviX Ultra
Nubia says the NaviX Ultra has been built around four primary goals:
- Understanding user requests naturally
- Functionality that performs real-world tasks
- Retention of context for smoother interactions
- Security through on-device AI processing
Together, these principles aim to deliver an AI experience that feels more personal, responsive, and secure.
Pricing and Availability
Nubia has showcased the NaviX Ultra at WAIC, but the company has not yet revealed its official pricing or launch schedule. More details regarding regional availability are expected to be announced in the coming months.
Final Thoughts
The Nubia NaviX Ultra represents a new direction for smartphones by making artificial intelligence the centerpiece of the user experience. With the Doubao mobile assistant, dedicated AI button, on-device processing, privacy-focused design, and unique hardware styling, the device offers a glimpse into how AI could reshape everyday smartphone interactions. While pricing and availability remain unknown, the NaviX Ultra has already positioned itself as one of the most intriguing AI smartphones announced this year.
Via: (ITHome)
Note: Product details, pricing, and availability may change over time. While we try to keep information accurate, please verify details from the official website before purchasing. Some content may be assisted by AI tools like ChatGPT, and some articles may contain affiliate links that may earn us a small commission at no extra cost to you. Reviews, opinions, and feature highlights are based on official specifications and publicly available information at the time of writing.
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