Casio has once again set the bar high in functional watch design with the launch of its new G-SHOCK Urban Utility series, a collection made with eco-friendly materials and designed for the demands of urban life. The series introduces four distinct models across two design styles—the DW-5610UU and the GA-B2100LUU—offering a blend of durability, modern functionality, and sustainability to appeal to today’s eco-conscious consumer. Here’s a detailed look at this latest collection from G-SHOCK.
The G-SHOCK Urban Utility series reflects Casio’s commitment to environmental responsibility. Both the DW-5610UU and GA-B2100LUU models use biomass plastic for their bezels and bands, reducing reliance on traditional plastic and supporting a more sustainable approach to manufacturing. Casio’s move to eco-friendly materials aligns with growing consumer demand for sustainable products, making this collection ideal for those who prioritize both style and environmental consciousness.
The G-SHOCK Urban Utility series consists of two main models, each offering unique design and feature sets to cater to different preferences.
The DW-5610UU is a modern take on the classic G-SHOCK design. Available in green and gray, this model features a layered bezel for added depth and a reversed LCD display that enhances readability in low-light conditions. It also comes with a Super Illuminator LED backlight for better visibility, ensuring ease of use at any time of day.
Despite its minimalistic appearance, the DW-5610UU is equipped for durability and daily functionality. It is shock-resistant and water-resistant up to 20 ATM, making it suitable for both urban adventures and more rugged activities. The lightweight yet resilient design makes this model a great companion for the daily grind.
For those seeking a more feature-rich experience, the GA-B2100LUU is available in beige and gray and brings a modern twist with its dual-molded, two-tone bezel. This model not only looks sleek but also incorporates carbon-fiber-reinforced casing, enhancing durability without adding unnecessary weight.
The GA-B2100LUU also comes with Bluetooth connectivity, allowing users to connect to the CASIO WATCHES app for features like automatic time adjustment, World Time across 300 cities, reminders, and even a phone finder function. This added functionality makes the GA-B2100LUU an ideal choice for city dwellers who appreciate both style and connectivity.
Both the DW-5610UU and GA-B2100LUU models come equipped with Tough Solar technology, meaning they can charge using solar power. This eco-friendly feature not only reduces the need for frequent battery replacements but also aligns with Casio’s dedication to sustainable energy solutions. In power-saving mode, these watches can operate for up to 18 months without solar exposure, making them both convenient and reliable.
True to G-SHOCK’s reputation for resilience, the Urban Utility series is designed to endure. Both models feature shock-resistant structures and are equipped with Carbon Core Guard technology, providing enhanced protection for the watch’s internal components. With 20 ATM water resistance, these watches can handle daily urban activities, outdoor sports, and everything in between.
The G-SHOCK Urban Utility series is set to launch in Japan in November 2024. The DW-5610UU models will retail for 15,400 yen (approximately $101), while the GA-B2100LUU models will be priced at 25,850 yen (around $170). Although the global release details are yet to be announced, fans outside Japan can expect more information soon regarding international availability.
The G-SHOCK Urban Utility series stands out not only for its innovative design but also for its commitment to environmental sustainability. With eco-friendly materials, reliable functionality, and modern connectivity features, this collection is tailored for urban lifestyles that prioritize both resilience and style. As Casio continues to lead in durable watch technology, the Urban Utility series marks a new chapter in eco-conscious timepieces for the modern consumer.
Image Credit: G-Shock Urban Utility Series
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