Google has officially confirmed the date for its highly anticipated Made by Google 2025 hardware event, where the next generation of Pixel devices will be unveiled. Set to take place on Wednesday, August 20, 2025, in New York City, the event will mark the global debut of the Pixel 10 series, which includes multiple flagship models aimed at pushing Android innovation even further.
Unlike previous years, Google is shifting its launch schedule slightly earlier, placing it just ahead of Apple’s expected iPhone 17 reveal in September. This strategic timing signals Google’s intent to stay competitive in the flagship smartphone market and make an impact before the holiday season kicks off.
The in-person Made by Google 2025 event will begin at 1 PM ET (10:30 PM IST) and will also be livestreamed on Google's official website, YouTube channel, and social media platforms for a global audience.
The spotlight of the event will be on the Pixel 10 series, which is expected to include:
These new additions promise refinements over previous models, with a stronger emphasis on performance and efficiency rather than dramatic design overhauls.
The biggest change for the Pixel 10 lineup will be under the hood. Google is introducing its next-generation custom silicon: the Tensor G5 chipset. What makes this chip especially significant is the switch from Samsung to TSMC (Taiwan Semiconductor Manufacturing Company) as the foundry partner.
This move is expected to bring:
This marks a pivotal step in Google’s journey to build a more robust and efficient mobile platform, with greater control over the software-hardware integration that the Pixel line is known for.
While no radical design changes are expected this year, the Pixel 10 series is rumored to feature refined aesthetics, potentially thinner bezels, and updated materials. However, the major leap is clearly focused on functionality, performance, and battery life—areas where users have increasingly demanded improvements.
Among the most anticipated announcements is the Pixel 10 Pro Fold, which continues Google’s push into the foldable smartphone category. Building on the foundation laid by its predecessor, the new model is expected to offer:
Google appears committed to expanding its foldable device ecosystem, positioning the Pro Fold as a premium alternative to competitors like Samsung’s Galaxy Z Fold lineup.
With the Pixel 10 series, Google aims to deliver a compelling lineup that balances innovation with refinement. The shift to a TSMC-manufactured Tensor G5 chip signals Google’s ambitions to take Pixel performance to new heights while addressing past concerns about thermals and battery efficiency.
As the August 20 event approaches, fans and tech enthusiasts can look forward to a strong showcase of Google’s AI-driven software, enhanced Pixel features, and perhaps even a few surprises.
Whether you're a loyal Pixel user or simply curious about what Google has to offer in the evolving smartphone landscape, the Made by Google 2025 event is shaping up to be one of the most exciting tech reveals of the year.
Via: (Source), Image Credits: Google Pixel 9 Pro XL
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